When planning a photo opportunity for your guests ensuring that they have a focal area for taking pictures is always a good idea. Recently some of our corporate guests have really taken it next level with ASOS having thrones carved out of ice for their staffs events, while Pixi beauty have constructed floral swings at public events such as Stylist to ensure they maximise exposure from guests pictures.
Even at a number of smaller events like summer house parties and stately home weddings we have seen some great backdrops and focal points for pictures.
Our Hashtag Printers then ensure that all the great pictures taken by your guests are printed into stunning keepsakes.... we must have a picture on every desk at ASOS!
We love variety and November has been giving us plenty of variety at events. From in house product launches for Vodafone UK, large exhibitions at London Olympia or a rather top secret event across Europe that we aren't allowed to discuss its been a busy month.
Why is our product so effective at events? Its simple but effective.
One example is at a recent event at Olympia for an American cosmetics brand they had over 800 guests use the hashtag printer with their brands hashtag, this resulted in close to 700,000 impressions been generated and a lot of social media engagement for the brand.
If you are planning an event and are looking for ways to further promote your brand then please get in touch, our product is perfect for you.
The Goodwood Revival has a reputation for been somewhat unique, mixing together vintage style and classic cars it creates something that has to be seen to be believed. Wherever you look the attention to detail is exceptional, all the guests and staff are dressed in authentic vintage clothing as they stroll around the site with the constant roar of iconic cars providing the backdrop of sound.
We helped Walls Ice-cream with the beach they created, ensuring all the visitors who fancied uploading a selfie on social media not only received a beautiful keepsake to take home but also a free ice-cream! Now that's a way to drive social media engagement.
This was also a unique event for us as we made some alterations to our set up so that rather than printing every picture with the specified hashtag, which considering the tens of thousands of guests could have been overwhelming , we added a print on demand screen. The small touchscreen that sat on the top of our printer box enabled the event staff of Walls to simply search and click to print the guests image instantly.
To prop or not to prop???... that is the question!
That is a question often asked by customers, and we don't really have an answer. We focus on distinguishing our product from the "basic regular" photobooths that customers have seen for years. As such we highlight the superb advantages of our product and how its a little bit more grown up than needing novelty props and some crazy glasses to make it fun... as such we don't provide props with our product but many of our customers still ask if they could provide there own and we are always happy for them to do so.
The results? Guests do use them, it can be a little bit of an icebreaker at first to get the ball rolling but over all we find before long they ditch them in favour of some pouting!
What I do find interesting is when guests use filters on Instagram and Snap chat to add effects, this always looks great and it really compliments our service the fact that they can take a picture on their phone, add some bunny ears, glasses, floral crown, butterflies.... and print it out a few seconds later.
So if your wondering "To Prop or not to prop"... that's your call... But whatever you decide we will be on hand to ensure your guests have great fun and print out the maximum number of pictures they can so you all have heaps of lasting memories..... (Even if you are wearing a Rastafarian hat!)
That's the usual reaction from every guest at every wedding we attend with our Hashtag Printers. I am writing this post on a Monday morning after been at three brilliant weddings over the weekend and its overwhelming the positive reaction that our product receives at every event by every guest. Its a satisfying feeling showing guests how they can use their own phones to take and upload pictures and how within a few seconds they are printed as stunning prints they can take home as mementos.
Its always nice to see the pictures guests have taken throughout the day printed and displayed on our light up trees that accompany our printer, creating a beautiful storyboard from the day. These quickly become a focal point for guests, perusing the memories that have been captured throughout the day, memories that would usually be resigned to a smartphone forever, but with our help turned into something that can be shared and cherished.
If you are getting married or putting together any event and are looking for something that will leave your guests saying "Wow that's AMAZING!" then get in touch and lets see how we can make the memories from your day last a lifetime
May has been a busy month, especially for balls, a number of University society balls as well as Charity balls have kept us busy. Hashtag Printing is a perfect addition for such events, all the guests make such an effort to look unbelievably glamorous and they are delighted to have pictures of them looking a million dollars...
What has been interesting to see is a few of the different ideas the event organisers have had to accompany our product. Branded backdrops have given a high profile look to photos, and are a great way to ensure the event and brand is incorporated in the pictures. Large printed selfie frames are a fun addition for guests especially for a few in a group shot. Snapchat custom filters are a more technical idea but also a great way to add a little extra to an event.
Whatever clients decide to add to an event it always works well with our product and the general feeling is that guests are highly impressed to have our service which is so simple and quick to use.
If your planning a ball or gala get in touch, we love creating lasting memories that your guests will look back on for years to come.
Hashtag Printing is a perfect way to engage clients, customers and the media at product launches and openings. It helps create a buzz around the event, increases social media engagement and ensures that all the guests come away with lasting memories.
We recently had the fantastic task of helping Mary Berry and her team launch her new range of cakes at the gorgeous Kensington Rooftop Gardens. Now some jobs are a little better than others but enjoying the sunshine in the most stunning surroundings in Kensington, devouring a selection of yummy cakes in the company of the Queen of Cakes herself would be classed as one of the better work afternoons we have had!
Often when such an event is been put together the organisers want to ensure every detail is promoting the brand, for instance Mary's PR team wanted a bespoke chalkboard creating. We have also been asked if the printers wooden case can be customised or for additional staff at larger events to assist customers. Whatever ideas you would like for your event please don't hesitate to ask and we will make it happen. If you would like more information please don't hesitate to get in touch.
A growing amount of people and organisations see and understand the advantages and appeal of Hashtag Printing, in the USA its been around a little longer than here in the UK. The following article from Forbes magazine highlighted just why Hashtag Printing is heating up!
It’s all about the souvenir photo, when it comes to conferences and festivals these days. It seems that any and every gathering worth its digital weight is incorporating the hashtag printing station. Not only are they turning up everywhere; but the station and its surrounding vicinity is like a magnet, attracting people from the time the venue doors open to the time they close. This is all thanks to a little piece of technology known as the hashtag printer. But why, in an era that promotes an ephemeral tech experience, does the contemporary event attendee love a tangible photo-to-go, and how did this small bit of technology get on the "it" list?
It’s an interesting question given today’s fast-paced world. As focused as an attendee may be on speed-networking, dart-in film viewing, and drive-by panel listening, people will stop and actually take a photo at a designated location if they know that once they place that photo on Instagram or Twitter with a previously assigned hashtag, they can also obtain the same photo from a station in their hands within just seconds. Call it the Hashtag Printer Effect which, although such printers have been on the scene for a bit, seems to be growing in popularity and a making its way as an emerging trend just the last few months.
Here’s how it works. Though there are some variations, basically there is software that speaks to a printer. Not just any printer, mind you. It's a printer is specifically made to connect to the Internet. The printer is programmed to scan for a particular hashtag(s) and then pulls them. The printer then automatically prints all the photos for the appointed hashtag(s), until last man standing at said event. Sometimes the printer station even includes a big touchscreen with an ever-updating grid of thumbnail pictures that shows all the photos already taken, which can be tapped, enlarged, viewed, and even printed again. Sometimes the area includes just a good old fashioned large easel-of-sorts where an assistant is madly pulling the photos and sticking them to the area as people hunt curiously for their own while observing all the others as if they are museum pieces. It's fascinating to watch this in action. Typically the modem inside printer connects to Wi-Fi, 3G, or a 4G LTE, and the whole thing needs nothing more than an electrical outlet to start the photo fun. Some printers can even have handle the printing of up to 300 pictures from a single colour cartridge.
The whole scenario is rather ingenious because the technology encourages social media exposure of an event and/or brand while also offering a printed souvenir from the event. The prints, themselves, can even be branded. More importantly this is about technology driving engagement and impressions. Case studies involving names from Acura to the University of Michigan can range from a reach of a few hundred thousand to half a billion!
While reported last year as an area-to-watch, it seems that the hashtag printing phenomenon will become a bonafide hit. This could be due in large part to the fact that a large part of the Millennial demographic gravitates toward experience. Millennials, for the most part, are on social media platforms. Thus, capturing experience via social is a a winner. But the reason is greater than mere mechanics. According to nationalpsychology.com, we like souvenirs because they preserve the past. Apparently, that's still worth something. It helps us ground in a world rife with disruption. There's also a kind of cool factor involved that intersects with instant gratification. You can get it in seconds, but you can't just get it anywhere - yet. In essence, the hashtag printer is speaking today's lifestyle language. Plus, the smaller versions literally fits inside the centre of the palm of your hand driving the cute factor up even higher. The old school photo booth, with its questionable quality, gets a major face-lift (pun intended). And it's all provided for free thanks to the conference, sponsor, event. Who knew that printers could create fervour?
The original article
It's that time of year when the wedding season is starting to gather momentum. It's always a pleasure to see the excitement of soon to be brides, grooms and their support, a collection of their family and friends.
Today we were at a magnificent event organised by savethedatemagazine.co.uk/ in Nottingham. The calibre of vendors was exceptional, some of the most beautiful stands adorned with gorgeous product and showcasing the exception skill and craft of the exhibitors. Such events are definitely a good way to gather inspiration and see the upcoming trends.
For the team at Hashtag-Printing, it's a brilliant way to meet couples, demonstrate our amazing printer and service, explain how it can be a fantastic addition to their big day. If you would like some additional information and haven't seen us at an event or a wedding show, why not drop us a line and we can let you know the fantastic features in full.
Wedding shows, they are busy days, but we love them..... except they really hurt your feet!